The concept of Amazing Grace began as a heartfelt Mother and Baby collection, created to bring joy and comfort to both. This was soon followed by the Hush Little Baby range, designed to soothe and calm little ones during bathtime and bedtime, ensuring restful sleep. To honor mothers, we also introduced a collection crafted exclusively for them—a moment of serenity amidst the busyness of motherhood. Understanding the challenges faced by those struggling with conception or the heartbreak of loss, we introduced Hope and Sympathy candles and bath salts as a gesture of comfort. In celebration of new life, the Little Miracle selection was created to mark the arrival of each precious baby.