This nourishing treatment hair mask delivers up to 72 hours of hydration*, instantly detangles*, and promotes all day softness*. Camellia Seed Oil delivers moisture for enhanced softness and shine. Vitamin B5 helps seal the cuticle and boost moisture. Immerse yourself in the essence of a sensorial summertime escape, highlighted by a harmonious blend of patchouli, lavender and bergamot for a purely refreshing experience. Like all Pureology products, the Hydrate Hair Treatment Mask is formulated with our patented Antifade Complex®, helping protect colour vibrancy while delivering deep moisture for healthy-looking, radiant hair. After shampooing, apply to clean, damp hair from mid-lengths to ends. Leave on for at least 5 minutes before rinsing to allow the formula to deeply penetrate. Enjoy the sensorial fragrance of patchouli, lavender, and bergamot during treatment. The Hydrate Hair Treatment Mask is 100% vegan and formulated without sulfates, parabens, or mineral oils, delivering a gentle yet effective treatment for hair and scalp. *Consumer test, 53 subjects, after 4 week use of Hydrate system of shampoo, mask & oil.