WHAT DOES CELLULAR LEVEL STAND FOR?
We use the term Cellular Level because our skin is composed of countless cells, each playing a vital role in its health and function. Our Cellular Level skincare and makeup formulations harness the power of natural, plant-based, and botanical ingredients while incorporating advanced science to ensure optimal results.
This fusion of nature and innovation allows us to create high-performance products that deliver long-lasting benefits, ensuring durability and effectiveness for any occasion across all our Cellular Level Collections.
We use the term Cellular Level because our skin is composed of countless cells, each playing a vital role in its health and function. Our Cellular Level skincare and makeup formulations harness the power of natural, plant-based, and botanical ingredients while incorporating advanced science to ensure optimal results.
This fusion of nature and innovation allows us to create high-performance products that deliver long-lasting benefits, ensuring durability and effectiveness for any occasion across all our Cellular Level Collections.
Story from fouder of Kai - John Max
TREAT - NURTURE FACIAL

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LIQUID TO POWDER FOUNDATION BLACK&WHITE'S luxurious, mineral-enriched foundation has a silky texture. Our Liquid to Powder Foundation effortlessly glides on, transforming into a soft, matt finish. Designed to complement any complexion. -
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APPLICATION Use BLACK&WHITE'S foundation brush and apply directly onto moisturised skin or over a face primer. Using a foundation brush, sweep onto the skin starting at the center of the face and blending outward and down to the neck.WITH LOVE -
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INGREDIENTS KEY INGREDIENTS: Exclusive Multi-Mineral Complex (Magnesium, Potassium, Sodium, Zinc, Chloride) helps protect skin and complements any complexion. Vitamins A, C & E provide antioxidant protection.FULL INGREDIENTS: Cyclopentasiloxane, Aqua/Water/Eau, Dimethicone Crosspolymer, Octyldodecyl Neopentanoate, Butylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Mica, Aluminum Hydroxide, Stearic Acid, Dimethicone, Hexyl Laurate, Silica, Tocopherol, Tetrahexyldecyl Ascorbate, PEG/PPG-18/18 Dimethicone, Phytantriol, Nylon-12, Sodium Chloride, Nylon-12 Fluorescent Brightener 230 Salt, Polyvinylalcohol Crosspolymer, Magnesium Chloride, Potassium Chloride, Zinc Chloride, Lysine, Methicone, Triethoxycaprylylsilane, Sodium Hyaluronate, Potassium Sorbate, Disodium EDTA, Caprylyl Glycol, Hexylene Glycol, PhenoxyethanolMay Contain: CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77947 (Zinc Oxide)
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BB CREAM BLACK&WHITE'S innovative tinted cream not only primes but nourishes & evens skin tone while strengthening and protecting your skin in one simple step. A must-have for a weekend casual look. -
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APPLICATION Use BLACK&WHITE'S foundation brush and apply directly onto moisturised skin or over a face primer. Using a foundation brush, sweep onto the skin starting at the center of the face and blending outward and down to the neck.WITH LOVE -
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INGREDIENTS KEY INGREDIENTS:- Matrix Rebuilding Complex is a combination of Palmitoyl Hexapeptde-14 and Goji Berry Extract, in an invisible patch delivery system, to help to improve skin's elasticity while softening the appearance of fine lines and wrinkleS
- Multi-Mineral Complex (Magnesium, Potassium, Sodium, Zinc, Lysine) helps to protect and re-energize skin.
- Squalane imparts super hydration as it increases skin smoothness and softness. Vitamin E is an antioxidant that fights against free radical damage.
FULL INGREDIENTS: Active Octinoxate 7.5%, Titanium Dioxide 5.0%. Inactive Water (Aqua), Dimethicone, Glycerin, PEG/PPG-18/18 Dimethicone, Butylene Glycol, Trimethylsiloxysilicate, Saccharide Isomerate, Tocopherol, Ascorbyl Palmitate, Rose Extract, Caprylic/Capric Triglyceride, Octyldodecyl Neopentanoate, Ethylhexyl Palmitate, Nylon-12, Boron Nitride, Dextrin Palmitate, Sodium Chloride, Aluminum Hydroxide, Polymethylsilsesquioxane, Glyceryl Polyacrylate, HDI/Trimethylol Hexyllactone Crosspolymer, Dimethylmethoxy Chromanyl Palmitate, Phytosteryl/Isostearyl/Cetyl/Behenyl Dimer Dilinoleate, Benzimidazole Diamond Amidoethyl Urea Carbamoyl Propyl Polymethylsilsesquioxane Lysine, Calcium Silicate, Palmitic Acid, Stearic Acid, Lecithin, Acrylates/Ammonium Methacrylate Copolymer, Triethyl Citrate, Acrylates Crosspolymer, Disteardimonium Hectorite, Xanthan Gum, Alcohol Denat., Methicone, Triethoxycaprylylsilane, Lysine, Potassium Chloride, Magnesium Chloride, Zinc Chloride, Sodium Hyaluronate, Sodium Dehydroacetate, Magnesium Ascorbyl Phosphate, Disodium EDTA, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol. May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
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CC CREAM This ultra-light, oil-free CC cream features micro-encapsulated color pigments that adjust to your unique skin tone, delivering natural-looking coverage. Enriched with skin-nourishing and brightening ingredients, it helps even tone while hydrating for a radiant, youthful glow. -
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APPLICATION Use BLACK&WHITE'S foundation brush and apply directly onto moisturised skin or over a face primer. Using a foundation brush, sweep onto the skin starting at the center of the face and blending outward and down to the neck.WITH LOVE -
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INGREDIENTS KEY INGREDIENTS: Exclusive Multi-Mineral Complex (Magnesium, Potassium, Sodium, Zinc, Chloride) helps protect skin and complements any complexion. Vitamins A, C & E provide antioxidant protection.FULL INGREDIENTS: Cyclopentasiloxane, Aqua/Water/Eau, Dimethicone Crosspolymer, Octyldodecyl Neopentanoate, Butylene Glycol, Cetyl PEG/PPG-10/1 Dimethicone, Polyglyceryl-4 Isostearate, Mica, Aluminum Hydroxide, Stearic Acid, Dimethicone, Hexyl Laurate, Silica, Tocopherol, Tetrahexyldecyl Ascorbate, PEG/PPG-18/18 Dimethicone, Phytantriol, Nylon-12, Sodium Chloride, Nylon-12 Fluorescent Brightener 230 Salt, Polyvinylalcohol Crosspolymer, Magnesium Chloride, Potassium Chloride, Zinc Chloride, Lysine, Methicone, Triethoxycaprylylsilane, Sodium Hyaluronate, Potassium Sorbate, Disodium EDTA, Caprylyl Glycol, Hexylene Glycol, PhenoxyethanolMay Contain: CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77947 (Zinc Oxide)
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RETEXTURISING PRIMER BLACK&WHITE'S colourless, lightweight serum will help protect and condition your skin while neutralising imperfections to give the foundation a fault-free base. -
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APPLICATION Smooth over clean, moisturized skin. Can be worn alone or underneath your foundation. -
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INGREDEINTS Vitamins A, C & E are antioxidant vitamins that help to protect cells from free radical damage.FULL INGREDEINT LIST: Active Ingredients: Avobenzone 2.00%, Octinoxate 7.50%, Octisalate 5.00%. Inactive Ingredients: Cyclopentasiloxane, Dimethicone Crosspolymer, Polysilicone-11, C12-15 Alkyl Benzoate, Polyglyceryl-4 Isostearate, Cetyl PEG/PPG-10/1 Dimethicone, Hexyl Laurate, Laureth-12, Tetrahexyldecyl Ascorbate, Tocopheryl Acetate, Retinyl Palmitate, Salicylic Acid, Silica, Phenoxyethanol, Mica, Titanium Dioxide (CI 77891).
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PORE PERFECTING PRIMER BLACK&WHITE'SLight-textured, oil-free face primer. Not only combats shine by absorbing oil it also reduces the appearance of pores to keep your foundation looking flawless. -
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APPLICATION Smooth over clean, moisturized skin. Can be worn alone or underneath your foundation. -
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INGREDEINTS Oil-free, Paraben-freeSalicylic Acid promotes cellular turnover and antiseptic properties.Shea butter is a super emollient.Vitamin E for antioxidant protection.Silica for skin smoothingFULL INGREDEINT LIST: Water (Aqua), Squalane, Caprylic/Capric Triglyceride, Cyclopentasiloxane, Hydrogenated Lecithin, Butyros- permum Parkii (Shea) Butter, Isostearyl Neopentanoate, Stearyl Alcohol, Behenyl Alcohol, Butylene Glycol, Phytosterol, Enantia Chlorantha Bark Extract, Glyceryl Stearate, Peg-20 Soy Sterol, Oleanolic Acid, Tocopheryl Acetate, Silica, Chlorphenesin, Carbomer, Salicylic Acid, Sodium Hydroxide, Caprylyl Glycol, Hexylene Glycol, Methylisothia- zolinone, Iron Oxides (CI 77491), Titanium Dioxide (CI 77891
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RADIANCE PRIMING BALM BLACK&WHITE'S luxury lipgloss is an extremely long-wearing, waterproof formula glides onto lips for transfer-proof, non-feathering wear for up to 7 hours. The super-soft formula provides a precision line and dries down to impart a professional look to the lips. Paraben-free, fragrance-free -
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APPLICATION APPLICATION: Apply directly to the skin as the first step in your makeup routine to prepare for makeup application, or the last step in your skincare routine for a naturally perfected, no-makeup look.WITH LOVE -
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INGREDEINTS KEY INGREDIENTS: Soft Focus Blend creates a flawlessly smooth complexion with an ultra-blurred finish. This advanced formula combines hemispherical and spherical soft-focus agents to diffuse light in multiple directions, effortlessly minimizing the appearance of fine lines and imperfections. Infused with Vitamin E, it not only enhances your skin’s radiance but also delivers powerful antioxidant benefits for a healthy, nourished glow.FULL INGREDIENTS: Dimethicone, Cetyl Ethylhexanoate, Nylon-12, Polyethylene, Hydrogenated Polydecene, Synthetic Fluorphlogopite, Tribehenin, Phenyl Trimethicone, HDI/Trimethylol Hexyllactone Crosspolymer, Polymethyl Methacrylate, Methyl Methacrylate Crosspolymer, Tocopherol, Tocopheryl Acetate, Tetrahexyldecyl Ascorbate, Dimethicone/Vinyl Dimethicone Crosspolymer, Disteardimonium Hectorite, PEG-10 Dimethicone, Polysilicone-11, Phytantriol, Aluminum Hydroxide, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Silica, Tin Oxide , Triethoxycaprylylsilane, Caprylyl Glycol, Mica ,Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77491), Iron Oxides (CI 77499)
TREAT - NURTURE FACIAL

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CONCELALER BLACK&WHITE'S: Light-reflective minerals and line-filling micro-spheres camouflage flaws. Dark circles, blemishes and fine lines vanish. Camouflages imperfections Smooth formula that blends easily Protect and condition skin.- Smooth formula that blends easily
- Protects and conditions skin
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APPLICATION Apply directly over imperfections and dark under eye circles with fingertips or a cream brush. Blend using the ring finger or a sponge, alternatively use to contour.WITH LOVE -
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INGREDIENTS KEY INGREDIENTS: O.A.P. (Optically Activated Particles), unique, patented luminescent ingredients, emit and diffuse light to dramatically reduce the appearance of skin imperfections. Multi-Mineral Complex (Magnesium, Sodium, Potassium, Zinc & Chloride) provides superior antioxidant benefits to gently protect and condition skin with the finest minerals nature has to offer. Corrective Micro-Spheres fill in fine lines and impart a smoother appearance. Sodium Hyaluronate attracts and holds up to 1,800 times its own weight in water, to fill in the space between collagen and elastin fibers, plumping and refreshing the skin. Squalane boosts the skin’s ability to naturally regenerate, nourish, hydrate, oxygenate and protect itself. Silica & Mica, natural mineral powders and optical modifiers, diffuse light to soften the appearance of fine lines, wrinkles, and blemishes. Vitamins A, C & E are antioxidant vitamins that help to protect cells from free radical damage.FULL INGREDIENTS: Squalane, Paraffin, Mica, Kaolin, Phenyl Trimethicone, Polyethylene, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Cera Microcristallina/Microcrystalline Wax/Cire microcristalline, Poly(Glycol Adipate)/Bis-Hydroxyethoxypropyl Dimethicone Copolymer, Silica, Sorbitan Sesquioleate, Aqua/Water/Eau, Tocopherol, Tocopheryl Acetate, Tetrahexyldecyl Ascorbate, Pentaerythrityl Tetraisostearate, Sodium Hyaluronate, Sodium Chondroitin Sulfate, Cholesteryl/Behenyl/Octyldodecyl Lauroyl Glutamate, Glycerin, Lecithin, Butylene Glycol, Atelocollagen, Lysine, Magnesium Chloride, Sodium Chloride, Potassium Chloride, Zinc Chloride, Silica Dimethyl Silylate, Simethicone, Pentylene Glycol, Phenoxyethanol May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499)
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INVISABLE BLOTTING POWDER BLACK&WHITE'S lightweight, universal blotting powder controls shine without drying the skin, leaving your complexion smooth, fresh, and beautifully matte. Includes applicator puff for effortless touch-ups.Vitamin C & E condition skin and provide antioxidant protection.- Pressed blotting powder
- Undetectable finish
- Skin mattifying
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APPLICATION Using a large brush, swirl onto the powder and tap off any excess. Lightly apply across the face or focus on areas that need a mattifying touch. -
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INGREDEINTS KEY INGREDIENTS: Vitamin C & E condition skin and provide antioxidant protection.HypoallergenicGluten-free, paraben-free, phthalate-free, oil-free, fragrance-free, sulfate-free, GMO-free, and silicone-free. Formulated without alcohol, barley, corn, oats, rye, soy, spelt, or wheat.FULL INGREDIENTS: Talc, Calcium Carbonate, Tricaprylin, Tocopherol, Ascorbyl Palmitate, Tetrasodium EDTA, Potassium Sorbate, Chlorphenesin.
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CHEEKS BRONZER BLACK&WHITE'S luxurious, mineral-infused bronzing powder enhances your complexion with a natural radiance and youthful glow—no streaks, just seamless perfection.Ultra-fine minerals create a sheer, sun-kissed finish for a healthy, luminous look.- Pressed bronzing powder for effortless application
- Natural finish for a radiant, sun-kissed glow
- Sheer coverage for a soft, buildable effect
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APPLICATION Apply to face and décolleté, using a large brush, highlighting the forehead, nose and cheeks -
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INGREDEINTS KEY INGREDIENTS: Vitamins A, C & E are antioxidant vitamins that help to protect cells from free radical damage.Hypoallergenic, fragrance-free and paraben-free.Free from mineral oil, talc, dyes, and parabens.Free from alcohol, barley, corn, oats, rye, soy, spelt, or wheat. 100% vegan.FULL INGREDIENTS: Tricaprylin, Zinc Stearate, Tocopherol, Tocopheryl Acetate, Retinyl Palmitate, Ascorbyl Palmitate, Tetrasodium EDTA, Potassium Sorbate, Chlorphenesin. May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ultramarines (CI 77007), Carmine (CI 75470), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Red 40 Lake (CI 16035), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090)
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CHEEKS EYES & LIPS MOLTEN POWDERS BLACK&WHITE'S glimmering powders apply smoothly and effortlessly to enlighten and accent features with metallic, light-catching colour. Pigment packed and dazzling, every shade delivers rich, opaque colour with a foil finish to create a one-of-a-kind, multi-dimensional, prismatic effect with a single sweep.Super soft and blendable, Molten Powders can be sheer ed for a sophisticated, subtle glow with hours of crease-resistant wear.A must-have multitasker for your makeup bag—one product, three versatile uses! Metallic, light catching color Build-able Color Pigment packedMetallic, light catching color Build-able Color Pigment packedGOLDEN VANILLA: Multi-dimensional Gold with a pink undertoneROSY APRICOT: Warm Rose with a golden undertonePINK BRONZE: Deep Pink with a golden undertoneBRONZE: True Copper with a golden undertone -
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APPLICATION BLACK&WHITE'S versatile Molten Powder can be used as eyeshadow, blush, lip color, or tint. Apply as desired for a customizable, radiant look. -
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INGREDEINTS KEY INGREDIENTS:Rose Petal Blend: Absorbs excess oils Jasmine Flower Powder: Helps to moisturize the skinSilicone & talc-free. Crafted without alcohol, barley, corn, oats, rye, soy, spelt, or wheat.FULL INGREDIENTS: Synthetic Fluorphlogopite, Mica, Hydrogenated Polyisobutene, Diisostearyl Malate, HDI/Trimethylol Hexyllactone Crosspolymer, Rosa Centifolia Flower Powder, Jasminum Officinale (Jasmine) Flower Powder, Lauroyl Lysine, Polyethylene, Ethylene/Propylene/Styrene Copolymer, Butylene/Ethylene/Styrene Copolymer, Isostearyl Alcohol, Malic Acid, BHT, Silica, Tin Oxide, Calcium Sodium Borosilicate, Calcium Aluminum Borosilicate, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Ultramarines (CI 77007), Manganese Violet (CI 77742), Chromium Hydroxide Green (CI 77289), Chromium Oxide Greens (CI 77288), Ferric Ferrocyanide (CI 77510), Ferric Ammonium Ferrocyanide (CI 77510), Copper Powder (CI 77400), Bronze Powder (CI 77400), Bismuth Oxychloride (CI 77163), Aluminum Powder (CI 77000), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090). ‘Contains Carmine as a Color Additive
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BAKED BLUSH BLACK&WHITE'S luxurious, highly pigmented, baked powder blush. Silky smooth, blendable powder adds instant colour and radiance to cheeks. -
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APPLICATION Pat a brush over the powder, tap off excess, and sweep onto the cheeks -
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INGREDEINTS KEY INGREDIENTS: Vitamins A, C & E are antioxidant vitamins that help to protect cells from free radical damageFULL INGREDIENTS: Talc, Tricaprylin, Caprylic/Capric Triglyceride, Magnesium Aluminum Silicate, HDI/Trimethylol Hexyllactone Crosspolymer, Jojoba Esters, Dimethicone, Calcium Silicate, Silica, Polyethylene Terephthalate, Acrylates Copolymer, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Tin Oxide, Phenoxyethanol, Caprylyl Glycol, Hexylene Glycol. May Contain (+/-): Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007), Manganese Violet (CI 77742), Carmine (CI 75470), Bismuth Oxychloride (CI 77163), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 28 Lake (CI 45410), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090).
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GEL EYELINER BLACK&WHITE'S super smooth, soft long-wearing liner with intense colour. Our moisturising and hydrating ingredients provide both a soft and blendable application. -
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APPLICATION Gently glide along the base of the upper and lower lashes. For a more defined look, apply at the outer corners of the eyes. Secure the cap tightly after use.WITH LOVE -
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INGREDEINTS KEY INGREDIENTS: Safflower Seed Oil and Soybean Oil make this pencil soft, creamy and allow for a smooth colour payoff. Soothing Chamomile and Vitamins C &E are gentle and moisturizing for delicate lids.
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BROW BLENDER BLACK&WHITE'S dual-ended brow pencil delivers the perfect soft-powder finish. The unique brush tip effortlessly blends and shapes for fuller, natural-looking brows. -
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APPLICATION Use the pencil to create fine, feathered strokes and fill in sparse areas. Finish by blending and shaping with the brush end for a natural, polished look. -
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INGREDEINTS KEY INGREDIENTS: Vitamins C & E condition and protect.FULL INGREDIENTS: Polymethyl Methacrylate, Dimethylimidazolidinone Rice Starch, Distarch Phosphate, Diethylhexyl Sodium Sulfosuccinate, PEG-4 Montanate, Magnesium Aluminum Silicate, Silica, Water, Hydroxypropyl Cyclodextrin, PPG-2 Methyl Ether, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Sodium Methylparaben, Sodium Propylparaben, Imidazolidinyl Urea. May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163). Soft Taupe, Dark Taupe Polymethyl Methacrylate, Dimethylimidazolidinone Rice Starch, Distarch Phosphate, Diethylhexyl Sodium Sulfosuccinate, Magnesium Aluminum Silicate, PEG-4 Montanate, Silica, Water, Hydroxypropyl Cyclodextrin, PPG-2 Methyl Ether, Ethylene/Methacrylate Copolymer, Isopropyl Titanium Triisostearate, Sodium Methylparaben, Sodium Propylparaben, Imidazolidinyl Urea. May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxide (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163).
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CREAM EYELINER BLACK&WHITE'S Luxurious, long-wearing, smudge-proof cream liner. Draws a perfect line without tugging on delicate eyelids. Paraben-free. -
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APPLICATION Apply with a liner brush by pressing the brush lightly along the base of the lash line, using long sweeping strokes. Can be smudged while still wet for a smokey effect.WITH LOVE -
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INGREDEINTS KEY INGREDIENTS: Lecithin conditions skin.Paraben-free.FULL INGREDIENT LIST: Isododecane, Polyethylene, Cyclopentasiloxane, Trimethylsiloxysilicate, Disteardimonium Hectorite, Phenyl Trimethicone, Hydrogenated Polyisobutene, Lecithin, Barium Sulfate, Propylene Carbonate, Phenoxyethanol. May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI75470), Ultramarines (CI 77007), Manganese Violet (CI 77742), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Ferric Ferrocyanide (CI 77510), Green 5 (CI 61570), Yellow 5 Lake (CI 19140), Blue 1 Lake (CI 42090) *Contains Carmine as a Color Additive.
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FELT TIP LIQUID EYELINER BLACK&WHITE'S precision liquid liner delivers intense, high-pigment color with a flawless finish. Designed with a super-fine felt tip for effortless, precise application. -
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APPLICATION Glide liner across upper and lower lash lines, starting from the outer corner of the eye. For high impact, apply slightly heavier at the outer cornersWITH LOVE -
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INGREDEINTS FULL INGREDIENT LIST: Water Alcohol, Butylene Glycol, Acrylates Copolymer, Octylacrylamide Copolymer, Behenth-30, Phenoxyethanol, Pentylene Glycol, 1,2-hexanediol, Caprylyl Glycol, Ethylhexylglycerin, Sodium Hydroxide, .Disodium EDTA. Sodium Dehydroacetate, Xanthan Gum, Sodium Benzoate May Contain (+/-): Carbon Black (CI 77266)
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SMOKEY EYELINER SOFT TIP BLACK&WHITE'S Dual-ended liner for smudgy, smokey looks. Apply a soft, powdery line; sponge tip blends and diffuses colour Dual-ended brow pencil Sponge tip for blending High pigment color -
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APPLICATION Apply along the base of the top and bottom lashes. Use sponge tip to blend and diffuse the color as desired. -
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INGREDEINTS KEY INGREDIENTS: Natural Waxes increase pliability.Hypoallergenic, fragrance-free and paraben-freeEthylhexyl Isostearate, Nylon-12, Isostearyl Neopentanoate, Euphorbia Cerifera (Candelilla) Wax(Candelilla Cera), Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera), Ceresin, Paraffin,Talc, Methylparaben, Propylparaben, BHT May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), *Carmine (CI 75470), Ultramarines (CI 77007), Manganese Violet (CI 77742), Bismuth Oxychloride (CI 77163), Ferric Ferrocyanide (CI 77510),Aluminum Powder (CI 77000) *Contains Carmine as a Color Additive.
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BROW TINT FIBRE BLACK&WHITE'S silky smooth tinted gel adds natural looking volume and color to brows. True-to-life shades harmonize with natural color, as Micro-Fibers help increase fullness and thickness for healthier looking brows. Sodium Hyaluronate helps keep brows conditioned throughout the day. Fills in and highlights brows Adds fullness and dimension Doesn’t flake or fade. -
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APPLICATION Lightly brush onto brows, sculpting them into the desired shape. Use alone or after other brow powders or pencils. -
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INGREDEINTS KEY INGREDIENTS: Soft Focus Nylon Fibers deliver texturizing, soft focus, lengthening and volumizing effects. Panthenol conditions brows. Sodium Hyaluronate hydrates and helps soften and smooth brows.FULL INGREDIENTS: Aqua/Water/Eau, Butylene Glycol, Dimethicone, Cera Alba/ Beeswax/ Cire d'abeille, Nylon 66, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Isostearic Acid, PVP, Tromethamine, Propylene Glycol Stearate, Glyceryl Stearate, BHT, Oleic Acid, Sodium Hyaluronate, Sodium Dehydroacetate, Sorbitan Laurate, Glyceryl Laurate, Propylene Glycol Laurate, Soluble Collagen, Magnesium Aluminum Silicate, Stearic Acid, Lecithin, Isopropyl Titanium Triisostearate, Cellulose Gum, Xanthan Gum, Panthenol, Silica, Polybutene, Polymethyl Methacrylate, Polysorbate 20, Disodium EDTA, Caprylyl Glycol, Hexylene Glycol, Phenoxyethanol MAY CONTAIN (+/-) Titanium Dioxide (CI 77891), Iron Oxides (CI 77492), Iron Oxides (CI 77499), Iron Oxides (CI 77491), Mica
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XL MASCARA VOLUME LASH XTEND BLACK&WHITE'S Volume Lash Extend Mascara amplifies lashes with an advanced formula that delivers extreme volume, length, lift, and definition. The vitamin-rich formula coats each lash from root to tip for long-lasting, all-day wear. -
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APPLICATION Gently sweep the wand outward along lashes for maximum volume and definition. -
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INGREDEINTS KEY INGREDIENTS: Film Forming Polymers helps to provide transfer and water resistance. Sodium Hyaluronate helps to condition lashes. Thickening Complex helps impart lashes with ultimate volume .Vitamins C & E condition hair and help combat the damaging effects of free radical scavengers .Panthenol condition and provide antioxidant protection.FULL INGREDIENTS: Water (Aqua), Paraffin, Stearic Acid, Glyceryl Stearate, PVP, Oryza Sativa (Rice) Bran Wax, Hydrogenated Soybean Oil, Butylene Glycol, Myristic Acid, Aminomethyl Propanediol, Hydrogenated Lecithin, Polybutene, Sorbitan Sesquioleate, Trimethylpentanediol/Adipic Acid/Glycerin Crosspolymer, Simethicone, Microcrystalline Wax (Cera Microcristallina), Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera), Acacia Senegal Gum, Caesalpinia Spinosa Gum, VP/Eicosene Copolymer, VP/Hexadecene Copolymer, Cellulose, Panthenol, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Triethoxycaprylylsilane, Sodium Hyaluronate, Potassium Sorbate, Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol, Disodium EDTA. May Contain (+/-):Mica, CI 77499), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, Ultramarines (CI 77007), Manganese Violet (CI 77742), Chromium Oxide Greens (CI 77288), Chromium Hydroxide Green (CI 77289), Carmine (CI 75470).Contains Carmine as a Color Additive."
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VITAMIN C LIP TINT A perfect blend of sheer, radiant color and advanced lip care. The outer layer provides a touch of luscious color while offering SPF 15 protection, while the Vitamin C-enriched core delivers powerful antioxidants to defend against environmental damage. -
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APPLICATION Apply to lips for a nourishing treatment or a hint of effortless color. Reapply as needed. -
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INGREDEINTS KEY INGREDIENTS:- Hypoallergenic
- Paraben-free.
- Wheat Germ Glycerides are emollient and smoothing.
- Jojoba Avocado Oils are rich oils that lubricate and smooth dry, chapped lips.
- Vitamin C provides antioxidant protection.
- Allantoin provides soothing and anti-irritant properties.
FULL INGREDIENTS: Active Padimate O 7.5%, Oxybenzone 4.0%. Inactive Lanolin Oil, Polybutene, Cetyl Ricinoleate, Glyceryl Triacetyl Hydroxystearate, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera), Synthetic Wax, Glyceryl Triacetyl Ricinoleate, Copernicia Cerifera (Carnauba) Wax (Carnauba Cera), Wheat Germ Glycerides, Microcrystalline Wax (Cera Microcristallina), Tetrahexyldecyl Ascorbate, Rosa Canina Fruit Oil, Anthemis Nobilis Flower Extract, Simmondsia Chinensis (Jojoba) Seed Oil, Persea Gratissima (Avocado) Oil, Allantoin, Aloe Barbadensis Leaf Extract, Glycine Soja (Soybean) Oil, Retinyl Palmitate, Tocopheryl Acetate, Tocopherol, Fragrance (Parfum). May Contain (+/-): Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Carmine (CI 75470), Manganese Violet (CI 77742), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 27 Lake (CI 45410), Red 33 Lake (CI 17200), Red 36 (CI 12085), Orange 5 (CI 45370), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090
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VITAMIN E LIP TREATMENT A nourishing blend of Vitamin E and C at the core, designed to condition, soothe, and protect lips. This enriched formula helps prevent dryness and chapping, making it perfect for outdoor enthusiasts. Provides essential hydration and healing benefits for year-round protection—ideal for both summer and winter care. (No color) -
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APPLICATION Apply to lips for a nourishing treatment. Reapply as needed. -
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INGREDEINTS KEY INGREDIENTS:- Vitamin E (the core) soothes and heals, conditions, softens and moisturises your lips
- Vitamin C enhances antioxidant protection, condition, softens moisturises and brightens.
- Paraben-free.
FULL INGREDIENTS: Ricinus Communis (Castor) Seed Oil, Caprylic/Capric Triglyceride, Isopropyl Lanolate, Euphorbia Cerifera (Candelilla) Wax (Candelilla Cera), Cetyl Lactate, Beeswax (Cera Alba), Paraffin, Microcrystalline Wax (Cera Microcristallina), Ethylhexyl Methoxycinnamate, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Propylparaben, Butylparaben, Fragrance (Parfum)
TREAT - NURTURE FACIAL

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MATT ULTRA LUXURY LIPSTICK This luxurious, creamy lipstick delivers rich pigment with a modern demi-matte look. The ultra-long-wearing formula hydrates, softens, and smooths lips for lasting comfort and vibrant color.- Bold colour.
- Deep hydration.
- Velvety matte finish.
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APPLICATION Using BLACK&WHITE's lip tool apply directly onto the center of lips, blending outwards. Use BLACK&WHITE'S lip liner to line and refine lipline For more precise application use a lip brush. -
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INGREDEINTS KEY INGREDIENTS:- Suspended Pigments Create a soft cushion, comfort & long-lasting wear 24 Hour
- Hydra Technology Provides long-lasting, intense hydration
- Sodium Hyaluronate Keeps lips soft, smooth & hydrated
- .Hypoallergenic. Fragrance-free. Paraben-free
FULL INGREDIENTS: Hydrogenated Polyisobutene, Polybutene, Polyethylene, Aluminum Starch Octenylsuccinate, Octyldodecanol, Cera Microcristallina/Microcrystalline Wax/Cire microcristalline, Mica, Kaolin, Aqua/Water/Eau, Hydrogenated Castor Oil, Candelilla Cera/ Euphorbia Cerifera (Candelilla) Wax/ Cire de candelilla, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Squalane, Helianthus Annuus (Sunflower) Seed Oil Unsaponifiables, Disteardimonium Hectorite, Sodium Hyaluronate, Sorbitan Oleate, Isopropyl Titanium Triisostearate, Octyldodecyl Neopentanoate, Propylene Carbonate, Hydrogenated Polycyclopentadiene, Zinc Chloride, Calcium Sodium Borosilicate, Sodium Lauroyl Aspartate, Calcium Aluminum Borosilicate, Synthetic Fluorphlogopite, Polyethylene Terephthalate, Acrylates Copolymer, Silica, Tin Oxide, Aluminum Hydroxide, Caprylyl Glycol, Phenoxyethanol May Contain (+/-): Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Carmine (CI 75470)*, Manganese Violet (CI 77742), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21(CI 45380), Red 27 (CI 45410), Red 28 Lake (CI 45410), Red 30 Lake (CI 73360), Red 33 Lake (CI 17200), Orange 5 (CI 45370), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090). *Select shades contain Carmine as a Color Additive
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LUXURY LIPGLOSS Experience the ultimate in beauty luxury with this innovative formula, combining the sheer color of a lipstick with the high-shine finish of a gloss. Infused with advanced polymer technology, it creates a flexible, invisible film that moves with your lips for all-day comfort and extended wear. A nourishing blend of oils conditions and hydrates, helping to smooth the appearance of fine lines and wrinkles for a youthful, plump look. This featherlight, multi-tasking formula delivers a radiant shine, rich hydration, and vibrant color in just one effortless sweep—while resisting rub-off for lasting brilliance.- Conditioning lip gloss
- High shine finish
- Semi-sheer colour
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APPLICATION Apply over the entire lip. It may be used alone or under lip gloss for added shine. -
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INGREDEINTS KEY INGREDIENTS:- Hypoallergenic,
- Paraben-free.
- Aloe Vera treats and heals dry lips
- Argan Oil is rich in Vitamin E and essential fatty acids, and imparts superior hydration and repairing benefits to the lips.
- Vitamin C provides antioxidant protection.
- Castor Seed and Soybean Oil provide natural moisturiingr and conditioning
- Vitamin E conditions and moisturizes the skin, while providing antioxidant protection.
FULL INGREDIENTS: Polybutene, Octyldodecanol, Tricaprylin, Cera Microcristallina/Microcrystalline Wax/Cire microcristalline, Bis-Diglyceryl Polyacyladipate-2, Oleyl Alcohol, Polyethylene, Silica Dimethyl Silylate, VP/Eicosene Copolymer, Mica, Ricinus Communis (Castor) Seed Oil, Sorbitan Oleate, Flavor (Aroma), Silica, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Aloe Barbadensis Leaf Extract, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Lauryl PCA, Behenyl PCA, BHT, Polyethylene Terephthalate, Polylactic Acid, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Tin Oxide , Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. Benzyl Alcohol, Benzyl Salicylate, Cinnamic Aldehyde, Eugenol, Hexyl Cinnamal, Limonene, Linalool MAY CONTAIN (+/-):Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Carmine (CI 75470), Manganese Violet (CI 77742), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21(CI 45380), Red 27 (CI 45410), Red 28 Lake (CI 45410), Red 33 Lake (CI 17200), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090) “Contains Carmine as a Color Additive.SHADES: Nice To Be Nude, Berry WinePolybutene, Octyldodecanol, Tricaprylin, Cera Microcristallina/Microcrystalline Wax/Cire microcristalline, Bis-Diglyceryl Polyacyladipate-2, Oleyl Alcohol, Polyethylene, Silica Dimethyl Silylate, VP/Eicosene Copolymer, Ricinus Communis (Castor) Seed Oil, Sorbitan Oleate, Flavor (Aroma), Mica, Silica, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Aloe Barbadensis Leaf Extract, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Lauryl PCA, Behenyl PCA, BHT, Polyethylene Terephthalate, Polylactic Acid, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Tin Oxide , Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. Benzyl Alcohol, Benzyl Salicylate, Eugenol, Hexyl Cinnamal, Limonene, Linalool* MAY CONTAIN (+/-)Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Carmine (CI 75470), Manganese Violet (CI 77742), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21(CI 45380), Red 27 (CI 45410), Red 28 Lake (CI 45410), Red 33 Lake (CI 17200), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090) “Contains Carmine as a Color Additive.SHADE:S Pink It IsPolybutene, Octyldodecanol, Tricaprylin, Cera Microcristallina/Microcrystalline Wax/Cire microcristalline, Bis-Diglyceryl Polyacyladipate-2, Oleyl Alcohol, Mica, Polyethylene, Silica Dimethyl Silylate, VP/Eicosene Copolymer, Ricinus Communis (Castor) Seed Oil, Sorbitan Oleate, Flavor (Aroma), Silica, Ethylhexyl Methoxycinnamate, Ethylhexylglycerin, Tocopherol, Tocopheryl Acetate, Ascorbyl Palmitate, Aloe Barbadensis Leaf Extract, Argania Spinosa Kernel Oil, Glycine Soja (Soybean) Oil, Hydrogenated Castor Oil, Cera Carnauba/Copernicia Cerifera (Carnauba) Wax/Cire de carnauba, Lauryl PCA, Behenyl PCA, BHT, Polyethylene Terephthalate, Polylactic Acid, Calcium Aluminum Borosilicate, Calcium Sodium Borosilicate, Synthetic Fluorphlogopite, Tin Oxide , Hexylene Glycol, Caprylyl Glycol, Phenoxyethanol. Benzyl Alcohol, Benzyl Salicylate, Eugenol, Hexyl Cinnamal, Limonene, Linalool* May Contain (+/-)Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499), Bismuth Oxychloride (CI 77163), Carmine (CI 75470), Manganese Violet (CI 77742), Red 6 (CI 15850), Red 7 Lake (CI 15850), Red 21(CI 45380), Red 27 (CI 45410), Red 28 Lake (CI 45410), Red 33 Lake (CI 17200), Yellow 5 Lake (CI 19140), Yellow 6 Lake (CI 15985), Blue 1 Lake (CI 42090) “Contains Carmine as a Color Additive."
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WATERPROOF GEL LIP LINER BLACK&WHITE'S luxury lipgloss is an extremely long-wearing, waterproof formula glides onto lips for transfer-proof, non-feathering wear for up to 7 hours. The super-soft formula provides a precision line and dries down to impart a professional look to the lips. Paraben-free, fragrance-free -
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APPLICATION Using a large brush, swirl onto the powder and tap off any excess. Lightly apply across the face or focus on areas that need a mattifying touch. -
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INGREDEINTS KEY INGREDIENTS:- Paraben-free
- Fragrance-free
FULL INGREDIENTS: MaraschinoIngredients:;Isododecane, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Polybutene, Perfluorononyl Dimethicone, Nylon-12, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate , Copernicia Cerifera (Carnauba) Wax(Copernicia Cerifera Cera).MAY CONTAIN (+/-)Mica, Yellow 6 Lake (CI 15985), Red 7 Lake (CI 15850), Red 6 (CI 15850) InvisibleIngredients: Silica, Isododecane, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Polybutene, Nylon-12, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate,Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate , Copernicia Cerifera (Carnauba)Wax(Copernicia Cerifera Cera). Naked, Guava , Raspberry, Plum Wine, Bordeaux, Cinnamon Sugar ,Melon, Ballet, Neapolitan, Smores, Lady Godiva, Dark Chocolate, Holly Berry, Shiraz Ingredients: Isododecane, Synthetic Wax, Hydrogenated Polydicyclopentadiene, Polybutene, Nylon-12, Perfluorononyl Dimethicone, Polyglyceryl-4 Diisosterate/Polyhydrostearate/Sebacate, Pentaerythrityl Tetra-di-t-butyl Hydroxyhydrocinnamate , Copernicia Cerifera (Carnauba) Wax (Copernicia Cerifera Cera).MAY CONTAIN (+/-)Mica, Iron Oxides (CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Red 6 (CI 15850), Red 7 (CI 15850), Blue 1 Lake (CI 42090), Manganese Violet (CI 77742), Yellow 5 Lake (CI 19140), Carmine (CI 75470), Red Lake 7 (CI 15850) *Contains Carmine as a Color Additive.
Kerry really cares about your beauty or skin issues and comes up with amazing solutions to take care of you with her wonderful range of products. She has the ability to make you feel like you are such a special client to her, and she never rushes her time.
Kerry has put her soul into formulating products of the highest standard at concentration levels that really achieve noticeable results for her clients skin.
Caro
Story from fouder of Kai - John Max