Pureology Pure Volume Shampoo enhances volume and restores movement to flat, fine Color-treated hair with key ingredients Wheat Protein and Eucalyptus Leaf Extract and a signature aromatherapy blend of Pink Grapefruit, Wild Rose, and Cedarwood.
Pureology formulas are 100% Vegan and free from Sulfates, Parabens, Mineral Oil, Animal Products or by-products, and Animal Testing. Our patented Antifade Complex® is infused into every formula to protect Color vibrancy and ensure lasting Color payoff. Sunflower Seed, a UV Filter, and Vitamin E fight Color-depleting environmental effects while ensuring lasting shine. Our dual-benefit formulas provide Color protection and customized care to address individual hair needs.